A Jazz Bar with a Bold Personality.
Brand Identity
Logo Design
Creative Direction
A Jazz Bar with a Bold Personality.
Brand Identity
Logo Design
Creative Direction
BIDAZZ is a fictional jazz bar based in Montreal. It is known for its fun and laid-back vibe. The jazz bar offers a dynamic space for shows, drinks, and a wide menu, all of which evoke a certain ambiance and mood.
The mandate was to create a fresh, bold identity for this jazz bar, one that is eye-catching and full of energy. The branding focuses on a versatile design that seamlessly adapts across various applications.
Approach
My goal was to design an identity that feels both inviting and bold, capturing the essence of jazz, good drinks, and a lively ambiance. I focused on creating a cohesive brand that seamlessly adapts across platforms while balancing the sophistication of jazz with the bar’s playful, vibrant energy.
Production
Representing BIDAZZ, I carefully crafted the logo with typography in mind, stacking two letters per row to emphasize its six-letter structure. The icon is an original illustration that captures movement and the spirit of jazz, dancing legs that reflect the bar’s lively, dynamic energy.
I chose warm muted tones to create a welcoming nighttime ambiance that feels both vibrant and relaxed. Designed for versatility, the identity seamlessly adapts across various applications, from posters and menus to social media and wine packaging.
